Principles for Building Inclusive, Appealing, Custom, and Natural Web User Interfaces

Tailus is committed to making the Web accessible to all users, regardless of their abilities or impairments. We believe that everyone deserves to have a positive and seamless online experience.

To achieve this goal, we have developed a set of principles that guide the design and development of our tools and resources. These principles are also intended to help users of our tools and resources build UI Kits, websites, and applications that are inclusive, custom, and natural to their users.

Natural and Familiar

Not a place for ambiguity, the design must be easy to use and understand, following conventions that are already familiar to users. This means, using clear and concise layouts and the familiar interaction patterns.

Functionality First

Prioritize functionality above all else. Ensure that all elements serve a purpose and contribute to the overall usability of the system. This approach helps users to quickly understand and use User Interfaces effectively.

Appealing and Modern

While functionality is the top priority, Also make your design visually appealing. Use modern design principles and aesthetics to create pleasing user interfaces that enhances the overall user experience.

Customization as foundation

Every brand has unique needs and preferences. That’s why we provide a wide range of customization options for our tools and resources, allowing you to create User Interfaces that are tailored to your specific requirements.


We believe in inclusivity and strive to make our tools and resources accessible to all users, regardless of their technical skills or abilities. Follow best practices for accessibility to ensure that your design is user-friendly for everyone.

Tailus principles in action

Here are a few examples of how the Tailus principles can be applied to building inclusive, custom, appealing, and natural web user interfaces:

  • Inclusive: Use high-contrast colors, avoid using text as images, and provide alternative text for all images.
  • Custom: Choose your own color schemes, font family, and other preferences.
  • Appealing: Use modern design principles and aesthetics, such as white space, clean lines, and bold colors.
  • Natural: Use familiar interaction patterns and avoid introducing new concepts that users may not be familiar with.

The principles outlined here serve as a guide for users of our tools and resources, ensuring that the designs they create align with these key tenets.

These principles are not just guidelines, but the foundation of our design philosophy, aimed at providing an optimal web user experience.